Privacy Policy

Effective Date: [Month/Day/Year]

1. Information We Collect

We process:

  • Identifiers: Name, email, shipping/billing address
  • Health Data: Prescription details, pupillary distance
  • Commercial Data: Order history, payment methods
  • Technical Data: IP address, device information, browsing activity

2. How We Use Your Information

Purposes include:

  • Filling optical prescriptions
  • Processing payments and shipments
  • Verifying prescriptions with eye care professionals
  • Improving frame recommendations
  • Sending service communications (order updates, recalls)

3. Sensitive Data Handling

Prescription information:

  • Encrypted during transmission and storage
  • Shared only with licensed optical labs
  • Never used for marketing without explicit consent

4. Data Sharing

Limited to:

  • Optical laboratories (for lens production)
  • Payment processors (PCI-compliant services)
  • Shipping carriers (delivery coordination)
  • Healthcare providers (prescription verification)

5. Your Rights

Depending on residency, you may:

  • Access or delete prescription records
  • Opt out of data sharing for recommendations
  • Request correction of health information
  • Obtain data portability for prescriptions

6. Security Measures

We employ:

  • HIPAA-compliant safeguards for health data
  • SSL encryption for all transactions
  • Annual security audits
  • Restricted employee access

7. Cookies & Tracking

Essential cookies enable:

  • Prescription upload functionality
  • Virtual try-on features
  • Shopping cart retention

Marketing cookies require opt-in consent.

8. Children’s Privacy

We do not knowingly collect data from minors under 16 without parental consent.

9. Policy Updates

Material changes will be:

  • Posted here with new effective dates
  • Notified for health data practices

10. Contact Us

For privacy requests or prescription concerns, use our secure web form.